This year I decided to file my taxes online. This was the first time I was doing it on my own and I was a bit skeptical about using an online service. But filing tax on TurboTax was one of the best online experience I’ve had in a very long time.
Yes, the Information Architecture, Interaction design and Visual elements were all good, but it was the concept of story telling which made the complicated process look so easy and straightforward. It felt like the flow was broken down into different chapters, with a good introductory paragraph to each chapter. The language used on each page made the process very informal, but in a good way.
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