Monthly Archives: May 2009

Inbound Marketing vs Outbound Marketing

Posted on May 10, 2009 by umanka

Outbound marketing or traditional marketing is generating leads using TV ads, radio ads, cold calling, trade shows, e mail blasts, ad banners etc. This involves spending of lot of money and time. The companies hope to get the attention of … Continue reading →

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Marketing in Recession

Posted on May 10, 2009 by umanka

Few points to be kept in mind when marketing in the declining environment. 1. Inbound Marketing: In Inbound marketing the focus is on creating good and valuable content and let the customers find you, instead of you spending thousands of … Continue reading →

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The SCM approach to Content Marketing

Posted on May 8, 2009 by umanka

SCM –  Strategy,Content & Media are three components vital for a Good Content marketing. Straegy: It is really important to decide your goal at the beginning. Is it ‘Brand awareness’ , ‘Lead Genaration’ or ‘Customer Retention’? Brand awareness is getting … Continue reading →

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How ‘Viral’ is Content Marketing ?

Posted on May 7, 2009 by umanka

Personally, I do not prefer to use the word ‘Viral’ in the context of Content Marketing. It sounds like a negative aspect or point, which is exactly the opposite of what it actually is. But, the term Viral is closely … Continue reading →

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Content Marketing

Posted on May 6, 2009 by umanka

  Recently, many companies are shifting from traditional direct marketing to Content Marketing, a technique where relevant and valuable information are created and distributed to the customers using various platforms like e mail, newsletters, social networks, blogs, podcasts, magazines, videos … Continue reading →

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